Thanks to the generous donation of advertising space by sustainability-conscious newspaper and magazine publishers, the Love Paper campaign is being shared across North America through a new series of ads tailored for the U.S. and Canada.
If you’re a publisher and you’d like to run the Love Paper ads or incorporate the Love Paper logo into your publication, please contact us at email@example.com or fill in the form below.
PEOPLE LOVE READING IN PRINT!
2019 research by Two Sides found U.S. and Canadian consumers still love reading in print.
- 65% of Americans and 59% of Canadians say they prefer reading printed magazines to digital.
- 53% of Americans and 49% of Canadians say they prefer to read their news in print.
BUT THERE’S A PROBLEM…
Far too many people believe reading print on paper is bad for the environment. For example:
- 58% of consumers surveyed believe U.S. forests are shrinking – in fact, they’re growing in area by over 1,600 NFL football fields every day!
- Only 15% of Canadian consumers think the paper recycling rate is above 60% – it’s actually 70%, among the highest in the world.
If you would like to help us correct these and other misconceptions about the sustainability of print and paper, get in touch with us today!