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Support the Love Paper Campaign
Magazine and newspaper publishers across the U.S. and Canada are invited promote the Love Paper Campaign by running Love Paper ads or co-brand with our logo. It’s a simple way to align your publication with a campaign that champions the value of print.
You can support the value of print and paper. Read more about the criteria for using the Love Paper logo and materials below, or reach out if you have questions.
Share Your Love for Paper!
Far too many people believe reading print on paper is bad for the environment. For example:
- 56% of consumers surveyed believe U.S. forests are shrinking – in fact, they’re growing in area by over 1,100 NFL football fields every day!
- 38% think paper and paper-based packaging is bad for the environment.
If you would like to help us correct these and other misconceptions about the sustainability of print and paper, contact us today!
How to Use the Love Paper Logo & Ads
Join us in promoting the sustainability of print, paper and paper-based packaging! To use the Love Paper logo, your organization must agree to the terms and conditions and complete the application form below. You will be authorized to use the logo after Two Sides approves your application.
Love Paper® is a registered trademark of Two Sides Ltd, an educational service that provides information related to print media, paper, and paper-based packaging.
To qualify for use of the Love Paper logo, you must confirm that:
- The logo will appear only on paper products manufactured with virgin or recycled cellulose fiber. For example, printed marketing materials, envelopes, paper bags/sacks, folding cartons, rigid paperboard cartons, or cardboard packaging.
- The logo will be used only on paper products that are third-party certified by a recognized certification organization such as the Sustainable Forestry Initiative® (SFI®), Forest Stewardship Council® (FSC®) or Programme for the Endorsement of Forest Certification (PEFC), or sourced in alignment with sustainable sourcing programs such as the SFI® Fiber Sourcing Standard or the FSC® Controlled Wood Standard.
- Any product using the logo must also meet the requirements for legal wood fiber under the U.S. Lacey Act, Canadian Forest Governance laws or European Timber Regulations.
- The product can be readily recycled in the municipal waste stream without additional separation or treatment. This is essential if the product or packaging contains other non-paper materials.
- You conduct your business in an environmentally and socially responsible way.
- You consider your company’s impact on the environment and act in a way that minimizes this impact.
As a condition of use, you agree not to use the Love Paper logo and brand for any purpose that is unlawful or prohibited by the terms above. Additionally, you agree to use the logo in line with the branding guidelines, a copy of which will be provided to you upon approval of this application.