Forests are growing, not shrinking
When forests are managed well, everyone benefits from keeping them healthy, including the landowners. That economic incentive works. Managed forests are expanding or remaining constant in North America, not disappearing. For every tree harvested, more are planted in its place.
Forestry is a system designed to sustain itself, and the numbers back it up: forests in responsibly managed regions have been increasing for decades.


Real jobs in real communities
Forest-based industries are often the only large-scale employers in rural and indigenous communities. These aren’t abstract supply chain statistics, they’re local economies, family businesses, and generational trades that depend on forests being used thoughtfully and kept regrowing.
When you choose paper, your choice travels further than you might think.

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